In order to better understand the chips product consumption demand, competition situation and the potential market opportunities, making potato chips production enterprises can according to consumer demand for brand communication and product marketing, minimize chips enterprise brand and product marketing risk, rapid increase in product sales, steadily stronger brands and expand the market scale, Beijing precision planning in the near future to Beijing potato products made a special, in-depth consumer market research.

Accurate planning Market Research Department of survey questionnaire were professional design, and by the visit to consumers in the sex, age and income has done a scientific quota. This research adopts the international CLT ( Central Location Test ), i.e. the concentration point of market investigation, a total of 318 people visited potato products to consumers, including male 42.2%, female 57.8%.